Logo design · Illustration · Apparel graphics
Omitsu
illustrated identity
A logo design and digital vector drawing created for Japanese fitness model Omitsu. The project combines bold identity design with character-led illustration, resulting in a graphic system that feels energetic, distinctive and ready to live across merchandise, print and online use.
Project details
The useful
particulars.
- Client
- Omitsu
- Role
- Identity designer & illustrator
- Status
- Completed
- Year
- 2025
- Place
- Yamanashi Prefecture, Japan
- Disciplines
- Logo design · Vector illustration · Visual identity · Apparel graphics
The problem
The project needed to combine portrait-led illustration and branding in a way that felt distinctive, commercially usable and visually strong on merchandise. The final identity had to capture personality while remaining simple enough to reproduce clearly across print and apparel.
The approach
I developed a clean vector illustration based on the client's pose and silhouette, then paired it with a bold custom logo designed to feel energetic and memorable. The composition was refined to work both as a standalone artwork and as a flexible graphic asset for clothing and promotional use.
The result
The outcome is a cohesive visual identity built around a characterful illustrated Omitsu and a recognisable logo mark. Applied to apparel mockups and supporting artwork, the design feels bold, ownable and well suited to branding, merchandise and future campaign use.