As with any logo design brief that includes text, typography plays a significant role. In this case, I chose a font that gave the impression of something hand drawn, but at the same time modern and edgy in its style, similar to Kristina herself.
From the beginning of any logo design brief, I always focus on making the design work on both light & dark backgrounds. When you start introducing color into any logo, while it might look nice on a white background, setting it against a different color can make a great design appear terrible. In keeping this design monotone, changing the logo to be completely black or white (as depicted above), she can use the logo in the future under virtually any circumstances.
Kristina (Professional Model)